Charlton Morris
Client
Charlton Morris
Skills
Branding UX/UI Design Front End Development
Date
2019
The first step was to give the core brand a refresh. The previous branding lacked any real identity and meaning to the business. We undertook multiple brand workshops over a few months to understand the business and develop something that would connect with the core mission of Charlton Morris. The outcome was a fresh, sophisticated look that tied business together under one visual style. We develop a 30+ page brand guideline to make it clear how and when to apply the new visual language across the business.
At the centre of all this change was a groundbreaking idea to lead recruitment marketing with an 'editorial-first' approach. Stripping the jobs from the site and filling it with rich and thoughtful content that's geared towards the markets Charlton Morris work in. It might seem strange a first to create a recruitment site without any jobs, but the idea behind this was to develop trust within the industry by creating a place which users would want to visit and get to know the brand. The risk paid off, with 6500+ visitors per month and 400+ goal completions in the first month alone.
to complete the project a bespoke group site was created. Featuring a dark modern colour pallet, with impactful animations and strong typography to push what a corporate recruitment site can look like.
